Saturday, December 5, 2009

Scotch Whisky or Wines of the South of France

Scotch Whisky: The Story of Scotland's Greatest Export

Author: Stuart Delves

Looking at the success of Scotch whisky as a brand name, this book analyzes the ways that marketing and advertising served to establish dominance in the whisky market and how the drink achieved its exclusive role in the beverage industry. All whisky produced in Scotland is labeled "Scotch," and it relies on this name and its associations with quality and tradition, established through branding campaigns, to win new customers and maintain the loyalty of existing ones. The book provides key lessons for branding and examines how the same branding techniques that made Scotch whisky the bestselling spirit in world markets can be applied to other brands in different industries.



Interesting book: Unleashing the Idea Virus or ABC for Book Collectors

Wines of the South of France

Author: Rosemary Georg

Known for its dramatic landscapes, the south of France is home to some of the most vibrant and exciting French vineyards. Best of all for wine lovers, it is currently undergoing a startling transformation in quality, with wines that can compete on an international level. Multi-award winning writer Rosemary George covers every key wine area in the south—from Banyuls on the Spanish border to the island of Corsica—with details on all the key wine producers and their wines, plus background on the regions, laws, and grape varieties.
 
 



Friday, December 4, 2009

Pizza Anytime or Beyond the Ladies Lounge

Pizza Anytime: A Healthy Exchanges Cookbook

Author: JoAnna M Lund

America's all-time favorite food made easy, delicious-and healthy.

Pizza Anytime serves up more than 200 recipes, from appetizers to main courses, and even desserts, of America's favorite food, pizza! Now pizza lovers can enjoy this treat any time of the day. From Tex-Mex Appetizer Pizzas to filling meals of Irish Potato Crust Pizzas, and such dazzling desserts as the Caramel Apple Pizza Pie, JoAnna's tasty pies are quick to create-and healthy to consume.



Table of Contents:
Please Pass the Pizza!     1
A Peek Into My Healthy Exchanges Pantry     9
JoAnna's Top Tips for Perfect Pizzas     13
Yes, But How Much Should It Be? A Healthy Exchanges Chopping Chart     15
JoAnna's Ten Commandments of Successful Cooking     19
The Recipes
How to Read a Healthy Exchanges Recipe     25
Appealing Appetizer Pizzas     27
Exciting Entree Pizzas     65
Dazzling Dessert Pizzas     147
Pizza-Inspired Delights     237
Pizza Parties with Pizzazz!     307
Making Healthy Exchanges Work for You     309
Index     311

Read also Weird Pennsylvania or My French Life

Beyond the Ladies Lounge: Australian Women Publicans

Author: Clare Wright

Infamous clique of hotels run by legendary local Australian women are discussed in this study of the inaccurate of perspective that Australian pubs are a man's domain. Archival and oral sources provide detail about how women, since colonial times, have achieved social power, autonomy, and independence by working as publicans. Folk songs, ballads, and literary representations accompany interviews and photographs that reveal the different characterizations of colorful, indomitable female hotelkeeps.


About the Author:
Clare Wright is a freelance writer and historian. She worked as a researcher for ABC-TV.



Thursday, December 3, 2009

Cooking for Friends or Taste for Writing

Cooking for Friends: Stylish Recipes with Great Flavor

Author: Alastair Hendy

Cooking for Friends is a collection of thoroughly modern recipes by innovative young food writer Alastair Hendy that look spectacular but are easy to prepare and totally delicious. Sharing a meal with friends is one of the joys of life and entertaining should be a pleasure, not a chore, a chance to set aside the bland convenience food of everyday life and experiment with fresh, tasty ingredients and original ideas.

Alastair's philosophy on food is to choose good natural ingredients, ideally in their natural season, and to keep things simple: "Cooking now is about spontaneity: a freedom to cook without getting bogged down with complicated methods and fiddly procedures...flavors are fresh and should be kept that way." In Cooking for Friends he provides over 100 wonderful recipe ideas.



Table of Contents:
Introduction7
Soups and Appetizers8
Vegetables34
Fish and Seafood68
Chicken and other Birds92
Meat120
Desserts142
Index174
Acknowledgments176

Read also Alimentos Que Eliminan la Artritis or Masaje para tu bebe

Taste for Writing: Composition for Culinarians

Author: Vivian C Cadbury

A Taste for Writing: Composition for Culinarians is the first composition and grammar textbook created specifically for culinary students. The first 19 chapters include thorough explanations of each stage of the writing process; chapters on the rhetorical modes, research, and business writing; and a chapter for ESL readers. The second half of the book covers the parts of speech and basic grammar, plus special chapters on verbs, pronouns, modifiers, parallelism, punctuation, spelling, and commonly misused words. A key concept behind A Taste for Writing is to break down barriers between readers and composition through explanations that draw images and examples from food and cooking. For example, "brainstorming" ideas early in the writing process is compared to peeling a potato, and the commas that surround interrupters in a sentence become a server's hands carrying a tray of fruit. Writing often has to do with storytelling, and A Taste for Writing exemplifies this by using stories from film and television that will help the reader relate to the concepts. The explanations are as visual and hands-on as possible and the book includes 50 photographs of culinary students and over 100 charts and diagrams that organize and illustrate key concepts. The highly visual text, hands-on activities, and samples of writing make the concepts easily accessible to professionals and students alike.



Wednesday, December 2, 2009

John Barleycorn or Tasty Entertaining

John Barleycorn

Author: Jack London

It all came to me one election day. It was on a warm California afternoon and I had ridden down into the Valley of the Moon from the ranch to the little village to vote Yes and No to a host of proposed amendments to the Constitution of the State of California.

Upton Sinclair

Assuredly one of the most useful, as well as one of the most entertaining books ever penned by a man.



Go to: Pocket Book of Sex and Chocolate or Rocky Mountain Cook Book

Tasty Entertaining

Author: Tameka McSpadden

Have you ever wanted to have a few people over for dinner but had no idea what to serve or how to plan? We have all been in that situation at one point and planning a fun, family-friendly dining experience doesn't have to be difficult. With the right recipes, careful planning, and a fun group, entertaining at home can be even better than going out to a fine dining establishment. Inside I have included some of my favorite recipes and tips to help you and your guests get the most out of your time together. Once you've read this cookbook, you'll never have to dread entertaining at home again!