Scotch Whisky: The Story of Scotland's Greatest Export
Author: Stuart Delves
Looking at the success of Scotch whisky as a brand name, this book analyzes the ways that marketing and advertising served to establish dominance in the whisky market and how the drink achieved its exclusive role in the beverage industry. All whisky produced in Scotland is labeled "Scotch," and it relies on this name and its associations with quality and tradition, established through branding campaigns, to win new customers and maintain the loyalty of existing ones. The book provides key lessons for branding and examines how the same branding techniques that made Scotch whisky the bestselling spirit in world markets can be applied to other brands in different industries.
Interesting book: Unleashing the Idea Virus or ABC for Book Collectors
Wines of the South of France
Author: Rosemary Georg
Known for its dramatic landscapes, the south of France is home to some of the most vibrant and exciting French vineyards. Best of all for wine lovers, it is currently undergoing a startling transformation in quality, with wines that can compete on an international level. Multi-award winning writer Rosemary George covers every key wine area in the south—from Banyuls on the Spanish border to the island of Corsica—with details on all the key wine producers and their wines, plus background on the regions, laws, and grape varieties.
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